Pipitone Group > Work > Susan G Komen

Susan G Komen

20 Years Supporting the Fight for a Cure

Joining the Fight Against Breast Cancer

Susan G. Komen Greater Pennsylvania serves 53 counties throughout Pennsylvania and works to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.

For the past 20 years, our team has joined the fight against breast cancer by providing public relations and communication support for the Greater Pennsylvania Affiliate of Susan G. Komen.

An Established Brand

The PUSH 7 (now Pipitone Group) team faced a two-pronged challenge: how to keep a mature event relevant and interesting, distinguishing it from many other similar fundraising events that have been introduced over the years; and how to generate year-round attention to the work of Komen Greater PA.

More than Pink

We develop content for Komen’s collateral, manages media relations and provide special event support for the Affiliate’s annual Race for the Cure events and other events throughout Pittsburgh and northeastern Pennsylvania.

Our media relations strategy focuses on raising awareness to support Komen’s mission. Breast cancer is a widespread and random disease, striking women and men of all ages and races. It is the most prevalent cancer in the world today, with about 1.3 million people diagnosed annually. The exact cause of the disease is unknown, and currently, there is no cure.

Every day, we continue to raise awareness by distributing working with media to tell the stories related to breast cancer survivors, research, education and treatment. We amplify the Komen Greater PA message through strong relationships with media, targeting new releases and media alerts, pitching breast cancer survivor stories, and by developing media kits with the most up-to-date breast cancer facts and statistics.


Over the years, we have successfully secured local and regional media coverage around the Race for the Cure events, October breast cancer awareness month and other year-round initiatives. Our efforts continue to raise awareness around the organization’s mission to save lives and end breast cancer forever by empowering people, ensuring quality of care for all and energizing science to find the cures.

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735


Twitter Facebook LinkedIn
See more
work samples