Pipitone Group > Work > Birdair


Covering the bases

Media Relations Campaign

Birdair is the leading design-build specialty contractor for custom tensile architectural structures. With Birdair products, architects can transform buildings of any size and type into signature designs. First and foremost, tensile fabric structures provide cover from the elements—literally. Second, Birdair’s comprehensive services include design, fabrication, engineering, installation and maintenance, which ensures that the entire design-build team is covered—from the very beginning of the project to its completion and beyond.

But while Birdair was providing coverage to design-build teams, it needed coverage of a different kind: media.

Cover Stories

Pipitone Group developed dozens of case studies featuring Birdair projects in a variety of vertical markets. Each case study described the architect’s vision and how the Birdair team helped make it a reality. All told, Birdair received significant media coverage in a wide range of architectural media placements.

Cover to Cover

Pipitone developed a quarterly email newsletter campaign, titled “Cover to Cover,” utilizing public relations, project- and product-focused content to keep Birdair’s market leadership top of mind among architects who have taken Birdair’s Continuing Education courses over the years.

“You’re Covered”

Pipitone leveraged Birdair’s “You’re Covered” ad concept into a campaign that ran in industry trade publications, in print and online.

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735


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