Pipitone Group > SC > About
ABOUT PIPITONE
A team of experienced senior care marketers with proven results.

GET
InteGreated.

GET RESULTS.

At Pipitone, we can help your senior care service stand apart, be relevant and attract a growing new generation of seniors. With years of marketing experience in the senior care industry, including CCRCs, long-term care, adult day services, specialized dementia programming, recruiting and fundraising programs, we are well-versed in the challenges you may be facing.

WHAT WE DO

  • Research & Insight Development
  • Strategic Planning
  • Branding
  • Web Design & Development
  • Advertising & Media Planning
  • Internal & External Signage
  • Digital Marketing
  • Social Media
  • Public Relations
  • Video & Webinar Creation
  • Crisis Management
  • Annual Reports, Literature & Print Collateral
  • Lead Nurturing
  • Recruitment

HOW WE DO IT

  • Strategize around your marketing objectives.
  • Conceptualize creative that pushes your brand forward.
  • Analyze your audiences' behaviors and preferences.
  • Revise to get it just right.
  • Interepret the results.

Our Senior Care Experts

Like the team you have built, our team has personal connections to the senior care industry. It’s through our deep knowledge in integrated marketing and our experiences working with our senior care industry partners that we’ve discovered our passion to use marketing to enhance the lives of seniors.
  • Scott Pipitone Scott Pipitone

    Scott Pipitone

    President
    CEO

  • Jeff Piatt Jeff Piatt

    Jeff Piatt

    Principal
    Chief Creative Officer

  • Nancy Banasik Nancy Banasik

    Nancy Banasik

    Vice President
    Strategic Account Planner

  • Vince Maffessanti Vince Maffessanti

    Vince Maffessanti

    Director
    Creative Services

  • Lynn McMahon Lynn McMahon

    Lynn McMahon

    Vice President
    Public Relations

  • Leah Moore Leah Moore

    Leah Moore

    Senior Director of
    Agency Resources

  • Audra Audra

    Audra

    Account Supervisor

  • Caitie Caitie

    Caitie

    Senior Account Supervisor

  • Dafne Dafne

    Dafne

    Digital Strategist

  • Kelli Kelli

    Kelli

    Account Executive

  • Kelsey Kelsey

    Kelsey

    Account Executive

  • Lindsay Lindsay

    Lindsay

    Senior Front End Developer

  • Susan Susan

    Susan

    Senior Interactive Project Manager

  • Tim Tim

    Tim

    Art Director

  • Toni Toni

    Toni

    Senior Art Director/Designer

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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