Integrated Marketing Services | Provided by Pipitone Group
OUR INDUSTRY IS UNIQUE
Get more influence on the value chain. Get more leads.

KNOW YOUR AUDIENCE

Every role in the construction channel is unique. Every individual works differently, evaluates products on different criteria and seeks information from different sources.


Are you invested in capitalizing on each audience’s unique needs at every phase of a project? From organizing your website to defining your brand’s personality, knowing how these influencers work together—and apart—is the key to optimizing marketing value across the supply chain.
 

Architects want to bring their vision to life. Are you providing the support and service they need to defend their spec?

Sales and rep networks need collateral, presentations and, most importantly, leads. Are they fully plugged into your marketing engine?

Distributors, dealers and fabricators have a direct line to your end-customers. Are you reacting to their marketing, sales and logistical needs?

Contractors, installers and builders can challenge a spec—and take a project across the finish line. How can you educate them with relevant content and support?

Facility managers and building operators use your product every day. Are you addressing their cost and maintenance challenges to win them over?

Building and homeowners are looking out for their bottom line, for new construction and retrofits alike. Does your marketing plan recognize their influence?

KNOW YOUR DISTRIBUTION MODEL.

Your distribution model is the core of your business. Generalist agencies see your product’s journey from spec to install as just that—your business. We believe it’s your agency’s job to understand your product’s ecosystem.


From new construction to retrofit and commercial to residential, your salesforce has the unique opportunity to influence architects, contractors, fabricators, distributors and owners. Are you giving them the tools they need to succeed at each stage of every project?
Intellistep

A FRESH PERSPECTIVE. A BETTER MARKETING ENGINE.

Everything is connected. Your distribution model can be the heart your marketing strategy. Audience insights can inspire dynamic qualification and marketing automation.


We’re eager to share our experience with you. Browse our library of building products blogs and content using the links below.
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Work

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TEAM

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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