Architects want to bring their vision to life. Are you providing the support and service they need to defend their spec?
Sales and rep networks need collateral, presentations and, most importantly, leads. Are they fully plugged into your marketing engine?
Distributors, dealers and fabricators have a direct line to your end-customers. Are you reacting to their marketing, sales and logistical needs?
Contractors, installers and builders can challenge a spec—and take a project across the finish line. How can you educate them with relevant content and support?
Facility managers and building operators use your product every day. Are you addressing their cost and maintenance challenges to win them over?
Building and homeowners are looking out for their bottom line, for new construction and retrofits alike. Does your marketing plan recognize their influence?
Three AIA Observations: A Marketing Perspective > Does Your Prospect Qualification System Pass Inspection? > Is Your Spec Follow-Through Compliant with the Marketing Funnel? > Check Your Insights: Are You Optimizing the Building Product Value Chain? > Read All Building Products Blogs >