Integrated Marketing Services | Provided by Pipitone Group
Generate leads. Accelerate the path to spec. Prove your product can’t be substituted.


Every new building or renovation project is a journey. Design teams evaluate dozens of suitable options. Products are specified. Specs get value-engineered. Some products, eventually, get installed.

As a building product manufacturer, control over these decisions can feel out of reach—with limited rep networks and small sales teams, how can you influence hundreds of journeys at any given time?

At Pipitone Group, we can help. With over 20 years of experience helping building product manufacturers get in the spec—and stay in the spec, we know the challenges you face on both a project and a business scale.


No matter your product’s place in a building, we have experience in your space. From commercial glass and metal panels to restroom accessories and motorized window blinds, our clients rely on us for everything: foundational strategy, print and digital advertising, product catalogs, trade media relations and more.

Great creative is nice. Quantifiable results are better. That’s why we start every relationship and campaign by understanding our client’s goals and determining what metrics will define success.

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Working with a specialized partner means you get insights specific to your industry. How can your distribution model impact your email strategy? How should your approach differ across architects, facility managers, building owners and distributors? Do your engineers and sales reps have expertise that can be tapped for content marketing outreach?

The answers to these questions can be the difference between a costly marketing strategy and one that pays for itself. We can help. Start leveraging our expertise today.

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Explore our past work, team experience and client portfolio.
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From construction industry insights to prospect qualification, our mentality makes a difference.
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735


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