E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating your messages instantly to your channel partners and end-users. Today, e-mail technology has evolved to the point where we can send messages that are both meaningful and entertaining by incorporating video and other applications directly into the e-mail. Some of the advantages of using e-mail messages to reach your end-users include: it’s instant; it offers the ability to distribute information to a wide range of very specific customers or potential customers at a relatively low cost; and it provides the ability to track an exact return on investment (ROI).
