Pittsburgh, May 30, 2008 — Two of Pipitone Group’s channel marketing team members earned BizMark Awards, honoring excellence in business-to-business marketing from the Business Marketing Association’s Pittsburgh Chapter. Arnie Begler, vice president of strategic planning, received the e-Marketer of the Year award, and Carrie Bizyak, account executive, received the Fast Tracker of the Year award.
Begler, a 28-year veteran in the business-to-business marketing industry, has been the leading force behind a variety of Pipitone Group’s B2B initiatives, helping clients reach their goals through creative, results-oriented marketing strategies. “Arnie long encouraged us to tap the power of marketing on the Web,” said Rob Struble, branding & communications manager, Performance Glazings, PPG Industries, Inc. “Product samples represent a key metric for our business. Our marketing efforts have increased sample requests by 30 percent, while lowering both the cost and time to fulfill those sample requests.”
Bizyak soared to key account executive in less than two years at Pipitone Group. Her proficiency in managing multiple accounts while completing her MBA at the University of Pittsburgh’s Katz School of Business was just one of the many factors that caught the eye of her industry peers, earning her the award.
Pipitone Group clients also celebrated BizMark Award victories. Rick Brow, director of marketing of CENTRIA, received the Business-to-Business Advertiser of the Year, and Frank Schiffman, marketing manager of PPG Industries’ recreational water treatment business, was a finalist in the Business-to-Business Marketer of the Year category. Brow is responsible for the marketing, strategic development and growth of CENTRIA’s architectural metal wall and roof panel systems. He is an integral part of sales, product development, marketing communications and the CENTRIA dealer network. Schiffman, a native Pittsburgher, has been with PPG Industries since 1985 where he started in communications and progressed through sales and product development.
About Pipitone Group Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by DesignTM philosophy talk through the people who talk to your customers.
