Pittsburgh, October 19, 2010 — Pipitone Group has been chosen by National Rehab (NR) -- a leading provider of wound care, urological, ostomy and incontinence supplies has well as orthopedic and prosthetic products -- to build brand awareness for the company, execute marketing/communications programs as well as develop tools to support the company's sales team to break into new markets and expand in current ones. NR, based in Moon Township, Pa., has tasked Pipitone Group with conducting field research in new and existing markets and developing a comprehensive and rebranded sales literature system. In addition, Pipitone Group is working with NR to develop marketing initiatives for the fourth quarter of 2010 and developing a strategic marketing plan for 2011.
About Pipitone Group Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by Design™ philosophy help clients talk through the people that talk to their customers.