Creativity Through Collaboration
Pittsburgh, August 6, 2010 — Pipitone Group participated in the Marshmallow Challenge at its July employee meeting. The Challenge is an exercise that promotes collaboration and problem solving, and the set up is simple: each team is given a marshmallow, one yard of tape, one yard of string, 20 pieces of spaghetti and 18 minutes to construct the tallest freestanding structure. The only catch is the marshmallow has to be unscathed and located at the top of the team's creation. Check out the images from the challenge here.
We had a lot of fun with it, learned a lot about collaboration, our team members and how we can improve our problem-solving processes for ourselves and, ultimately, for our clients. The "Marshmallow Challenge" was made popular by Tom Wujec, a recognized thought-leader and award-winning innovator, and is an exercise that has been used by Fortune 50 companies, CEOs, architects, lawyers, business students and even kindergarteners –guess who does the best?
It's a fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity. The Marshmallow Challenge forces teams to collaborate very quickly in order to solve the problem at hand. The marshmallow is representative of either a problem you’re trying to solve or a goal you’re trying to achieve, and they exist in every project, whether in everyday life or in business.
Got a marshmallow of your own? Let us help.
About Pipitone Group Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by Design™ philosophy help clients talk through the people that talk to their customers.
