NEWS: Secrets and Observations of an Expert

Pittsburgh, August 4, 2010 — Ed Macko, Pipitone Group's creative director for higher education, had his first featured post on the Pittsburgh Creative blog this month. Ed was chosen as one of thirty leading creative professionals in the Pittsburgh area who will each be contributing one post every month under the theme "Secrets and Observations of the Experts."

Check out this month's post by Ed, titled "Your finest hour…or minute" to learn why it's important to communicate the "whys" in order to make strong, emotional brand images that last and will appeal to a wider audience.

Ed's posts will appear on the 17th of each month so be sure to check back for more next month!

About Pipitone Group
Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by Design™ philosophy help clients talk through the people that talk to their customers.