Pittsburgh, June 21, 2010 — PPG Industries' Construction Market Team recently launched a new and improved Web site for IdeaScapes™ and a companion social media portal, InspireScapes. Pipitone Group designed and developed both sites, which went live on May 11, 2010.
The new IdeaScapes features commercial building products by PPG, including architectural glass, metal coatings and architectural paints. In addition to an engaging design, this easy-to-use tool for architects and specifiers employs simple navigation, enabling them to find the information and products that fit their commercial building needs quickly and easily.
InspireScapes serves as a forum for architects, building owners, specifiers and others to connect, share and generate ideas, as well as find inspiration for architectural projects. The Web site offers a collaborative space to read, listen to and engage visitors with content on topics pertaining to the ongoing quest to achieve timeless architectural designs using sustainable, high performance and aesthetically pleasing building materials.
Pipitone Group continues to work hand-in-hand with PPG in maintaining the site, keeping the content fresh and expanding its social network.
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About Pipitone Group Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by Design™ philosophy help clients talk through the people that talk to their customers.
