Pittsburgh, March 18, 2010 — Pipitone Group has been chosen by Fidelity Bank, a full-service community bank based in Pittsburgh, to develop its new Web site. In addition to developing the site, Pipitone Group will work closely with Fidelity Bank to create a comprehensive online marketing and launch strategy.
Fidelity Bank has been conducting business in the Pittsburgh area since 1927, when it opened on the North Side as the 27th Ward Savings and Loan Association. Fidelity Bank is a full-service, community bank offering a complete range of financial products and services to residents and small businesses of the Pittsburgh area and surrounding suburbs.
Pipitone Group was selected to assist Fidelity Bank because of the agency’s experience in channel marketing and Web site development. The focus of the Fidelity Bank Web site is personalization of the user experience, easy and efficient navigation and seamless integration with Fidelity’s latest online banking application. The Web site, along with online marketing efforts, will be used to communicate Fidelity Bank’s ongoing commitment to its customers through both branch and online services.
About Fidelity Bank Fidelity Bancorp, Inc. is the holding company for Fidelity Bank, a Pennsylvania-chartered, FDIC-insured savings bank conducting business through fourteen offices in Allegheny and Butler counties.
About Pipitone Group Pipitone Group was founded in 1992 and is Pittsburgh’s only firm dedicated to channel marketing. By developing and executing strategic programs targeted at the influencers and entities essential to each client, Pipitone Group and its Channel Marketing by Design™ philosophy help clients talk through the people that talk to their customers.
