Arnie’s role at Pipitone Group is one of strategy, counsel, and execution.
As Vice President of Strategic Planning, Arnie works with with the account services team to determine the most effective and efficient channel marketing strategies for many of Pipitone Group’s client base. In addition, he is responsible for leading business development efforts through the identification, analysis and negotiation of business opportunities with new and existing clients. Arnie’s keen discernment for detail and processes stems from his 29-year career in the industry. Prior to Pipitone Group, Arnie served as VP of marketing technology at Blattner Brunner, which, in 1990, acquired his database marketing and research company, High Technology Associates -- a specialty marketing firm focusing on high technology and controlled release technology products and services.
Arnie holds a bachelor’s and master’s degree in library science from the University of Pittsburgh and has attended the executive marketing program at Harvard Business School. He serves on the board of directors for the Greater Pennsylvania Chapter of the Alzheimer’s Association and Pittsburgh’s Business Marketing Association to help determine clients' Business and Marketing strategies.
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