Open the Possibilities

Build My Brand

Building to Connect, not Divide

Construction Specialties (CS) has been a leading manufacturer in the architectural building product market for decades. So, when CS approached Pipitone Group (PG) about helping to launch not only an exciting new product, but also an extension of their company, we were very excited.

With PG’s help, CS launched Vista Air Vertical Folding Walls, a streamlined folding wall system that can transform space for more flexible and efficient use and create open air environments, as a brand new division of CS.

With any new product, branding and communication is key in delivering its benefits to its primary audiences. PG was tasked not only with creating a clearly defined product name and brand identity, but also with developing a comprehensive marketing strategy around the innovative technology.

A Brand New Horizon in Folding Wall Technology

PG’s creative team brainstormed names for both the new division and the product’s proprietary lift technology. Ultimately, CS selected Vista Air Vertically Folding Walls and the Rizon™ Lift System, respectively.

Two Views, One Visual Identity

PG positioned Vista Air Vertically Folding Walls as a “best of both worlds” product—one that offers an exceptional thermal and moisture barrier when closed, and uninhibited airflow and unobstructed vistas when open. To bring these two concepts to life, PG developed the logo, custom imagery and a clearly defined brand and visual identity.

Hasta la Vista to Inferior Systems

A visually dynamic website—vistaairwalls.com—portrays the full scope of Vista Air’s product features and benefits, generates leads and provides everything architects need to develop a complete specification. The website also serves as a resource for continuing education courses and more.

Opening up Possibilities Through Print

PG also developed a brochure and a single-page sell sheet to support CS’s distributors by reinforcing in print the aesthetic and performance possibilities of Vista Air while directing readers to the microsite for additional information.

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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