Pipitone Group

Raise Awareness

Opening up Possibilities Through Print

PG also developed a brochure and a single-page sell sheet to support CS’s distributors by reinforcing in print the aesthetic and performance possibilities of Vista Air while directing readers to the microsite for additional information.

Giving Back to Local Youth One Foot at a Time
The transition into foster care can be a difficult one for today’s youth. Making matters worse, children are often placed into a foster home with few or no personal possessions. Pipitone Group (PG) took this issue to heart, teaming up with the Foster Love Project to provide a group of local children with a bag of items to call their own, while also working to raise awareness of the plight of far too many young people.

Fostering Enthusiasm

PG makes it a priority to give back to the local community. And to do so, it relies on the inspiration of its employees to pick a cause of special importance to them. With foster care being of particular importance to several PG team members, we decided to assemble placement bags for local youth to let them know that we were thinking about them and 400,000 others currently in the foster care system throughout the year.

All the Essentials

PG employees set up an assembly line of sorts, systematically filling 50 bags—25 for boys and 25 for girls—with some of the items we take for granted. Items in the duffel bags included pajamas to keep them warm at night, blankets to keep them secure, books to feed their imagination, a stuffed animal to be their companion and toiletries to help them feel clean and renewed. Once placement bags were stuffed, the Foster Love team picked them up and presented 50 local teenagers with a bag of comfort.

Walk a Mile in Their Socks

In an effort to get others involved in the worthwhile cause, PG developed a landing page with social media outreach to complement its awareness campaign. With the campaign headlined, “Can You Measure Comfort By The Foot?” PG packaged a pair of wool socks with an informational brochure alerting people to the cause, providing additional information on our work with the Foster Love Project and driving them to the page. The packaged socks were sent to clients, friends and family in an effort to further the worthwhile cause.

Results

PG is proud to have contributed to the Foster Love Project’s Holiday Drive, which generated 2,300 foster love duffel bags, as well as gift card and monetary donations.

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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