Want to gain a competitive advantage? Take 10 minutes to tell us how you work with organizations that help deliver your products or services to the marketplace. In return, we will share the results with you so you can benchmark your efforts.

The Pipitone Group is conducting the region’s 2nd Annual Channel Marketing Regional Assessment to help businesses benchmark their channel marketing efforts against others in the region. While individual results will be kept confidential, the composite results will be shared with all participants so they may benchmark their situation against the entire sample. To receive the results you must complete the survey by August 31, 2006.

2005 Results
 
In 2005, Pipitone Group conducted an online survey to benchmark the region’s commitment to channel marketing as a viable business strategy. The top 3 responding segments were manufacturing, financial services and insurance/real estate. Nearly 50% sold to both businesses and consumers. Significant findings of the survey are as follow:

• Channel Marketing IS a key strategy and 60% of all marketing communications are focused on the channel.
• Growing existing channels is the lead channel strategy.
• An average of nearly 5 people influence each transaction.