Our Blog http://blog.pipitonegroup.com/newhires2018 http://blog.pipitonegroup.com/newhires2018 info@pipitonegroup.com (PG News Team) Agency News Pipitone Group Welcomes Great People <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/newhires2018" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/001.jpg?t=1526949221348" alt="001" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em>Always evolving, ever learning, constantly growing by doing great work with great people.</em></p> <p>Pipitone Group’s ethos rings true in 2018 as it welcomes six great people to contribute to the great work done at the agency on Observatory Hill in Pittsburgh, PA. Pipitone is pleased to announce the additions of Ayla Apitsch, Caitie Fink, Cansu Ozen, Evan Sakowicz, Michael McCauley and Brett Westbeld to its team of integrated marketing professionals.</p> Mon, 30 Apr 2018 16:00:00 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/newhires2018" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/001.jpg?t=1526949221348" alt="001" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em>Always evolving, ever learning, constantly growing by doing great work with great people.</em></p> <p>Pipitone Group’s ethos rings true in 2018 as it welcomes six great people to contribute to the great work done at the agency on Observatory Hill in Pittsburgh, PA. Pipitone is pleased to announce the additions of Ayla Apitsch, Caitie Fink, Cansu Ozen, Evan Sakowicz, Michael McCauley and Brett Westbeld to its team of integrated marketing professionals.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fnewhires2018&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2018-04-30T16:00:00Z 2018-04-30 16:00 +00:00 2018-04-30 12:00 -04:00 http://blog.pipitonegroup.com/continuing-education http://blog.pipitonegroup.com/continuing-education ktarquinio@pipitonegroup.com (Kim Tarquinio) B2B Marketing Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/continuing-education" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/iStock-819136338-2.jpg?t=1526949221348" alt="iStock-819136338-2" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.</p> Mon, 02 Apr 2018 17:39:35 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/continuing-education" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/iStock-819136338-2.jpg?t=1526949221348" alt="iStock-819136338-2" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fcontinuing-education&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2018-04-02T17:39:35Z 2018-04-02 17:39 +00:00 2018-04-02 13:39 -04:00 http://blog.pipitonegroup.com/measure http://blog.pipitonegroup.com/measure B2B Marketing Why the Math Shouldn’t Drive Marketers Nuts <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/measure" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Data%20Geek%204.jpg?t=1526949221348" alt="Data Geek 4" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em style="background-color: transparent;"></em></p> <p><em style="background-color: transparent;">It is a capital mistake to theorize before one has data.</em><em style="background-color: transparent;">Insensibly, one begins to twist facts to suit theories, instead of theories to suit&nbsp;facts. </em><span style="background-color: transparent;">– Arthur Conan Doyle</span></p> <p>If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.</p> Tue, 06 Feb 2018 15:14:29 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/measure" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Data%20Geek%204.jpg?t=1526949221348" alt="Data Geek 4" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em style="background-color: transparent;"></em></p> <p><em style="background-color: transparent;">It is a capital mistake to theorize before one has data.</em><em style="background-color: transparent;">Insensibly, one begins to twist facts to suit theories, instead of theories to suit&nbsp;facts. </em><span style="background-color: transparent;">– Arthur Conan Doyle</span></p> <p>If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fmeasure&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2018-02-06T15:14:29Z Arnie Begler, Pipitone Group 2018-02-06 15:14 +00:00 2018-02-06 10:14 -05:00 http://blog.pipitonegroup.com/building-integreat-websites-is-a-game-changer http://blog.pipitonegroup.com/building-integreat-websites-is-a-game-changer bfroud@pipitonegroup.com (Bryan Froud) B2B Marketing Building “Integreat” Websites is a Game-Changer <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/building-integreat-websites-is-a-game-changer" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Markering%20Technologies%20Blog%20Photo.jpg?t=1526949221348" alt="Building “Integreat” Websites is a Game-Changer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="background-color: transparent;">At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.</span></p> Wed, 20 Dec 2017 16:22:50 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/building-integreat-websites-is-a-game-changer" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Markering%20Technologies%20Blog%20Photo.jpg?t=1526949221348" alt="Building “Integreat” Websites is a Game-Changer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="background-color: transparent;">At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fbuilding-integreat-websites-is-a-game-changer&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-12-20T16:22:50Z 2017-12-20 16:22 +00:00 2017-12-20 11:22 -05:00 http://blog.pipitonegroup.com/pipitone-group-client-recognition-goes-global-with-seven-marcom-awards http://blog.pipitonegroup.com/pipitone-group-client-recognition-goes-global-with-seven-marcom-awards info@pipitonegroup.com (PG News Team) Award Winning Work Pipitone Group Client Recognition Goes Global with Seven MarCom Awards <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-client-recognition-goes-global-with-seven-marcom-awards" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/MarCom%20Awards%20Image.jpg?t=1526949221348" alt="MarCom Awards Image.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>It is always rewarding for us to see our clients recognized for their work. But when they’re honored on an international level, it’s all the more satisfying.</p> <p>That type of global recognition was on display this November, as five of our clients were bestowed with MarCom Awards, one of the largest and most respected creative competitions in the world where over 6,500 entries were submitted from 19 countries this year.</p> Fri, 01 Dec 2017 15:57:17 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-client-recognition-goes-global-with-seven-marcom-awards" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/MarCom%20Awards%20Image.jpg?t=1526949221348" alt="MarCom Awards Image.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>It is always rewarding for us to see our clients recognized for their work. But when they’re honored on an international level, it’s all the more satisfying.</p> <p>That type of global recognition was on display this November, as five of our clients were bestowed with MarCom Awards, one of the largest and most respected creative competitions in the world where over 6,500 entries were submitted from 19 countries this year.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fpipitone-group-client-recognition-goes-global-with-seven-marcom-awards&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-12-01T15:57:17Z 2017-12-01 15:57 +00:00 2017-12-01 10:57 -05:00 http://blog.pipitonegroup.com/the-hill-is-where-our-heart-is http://blog.pipitonegroup.com/the-hill-is-where-our-heart-is info@pipitonegroup.com (PG News Team) Marketing For Good Obervatory Hill is Where Our Heart Is <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/the-hill-is-where-our-heart-is" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Small%20124.jpg?t=1526949221348" alt="Obervatory Hill is Where Our Heart Is" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>For the last eight years, Pipitone Group (PG) has devoted an entire day to give back to its Observatory Hill community.<span style="background-color: transparent;">&nbsp;</span></p> <p><span style="background-color: transparent;">This October was no different, as PG closed its doors to beautify Riverview Park and the surrounding area for the third year in a row, continuing our partnership with the </span><a href="https://www.pittsburghparks.org/" style="background-color: transparent;">Pittsburgh Parks Conservancy</a><span style="background-color: transparent;">.</span></p> Thu, 26 Oct 2017 21:25:50 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/the-hill-is-where-our-heart-is" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Small%20124.jpg?t=1526949221348" alt="Obervatory Hill is Where Our Heart Is" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>For the last eight years, Pipitone Group (PG) has devoted an entire day to give back to its Observatory Hill community.<span style="background-color: transparent;">&nbsp;</span></p> <p><span style="background-color: transparent;">This October was no different, as PG closed its doors to beautify Riverview Park and the surrounding area for the third year in a row, continuing our partnership with the </span><a href="https://www.pittsburghparks.org/" style="background-color: transparent;">Pittsburgh Parks Conservancy</a><span style="background-color: transparent;">.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fthe-hill-is-where-our-heart-is&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-10-26T21:25:50Z 2017-10-26 21:25 +00:00 2017-10-26 17:25 -04:00 http://blog.pipitonegroup.com/scratching-that-niche-why-agency-specialization-matters http://blog.pipitonegroup.com/scratching-that-niche-why-agency-specialization-matters spipitone@pipitonegroup.com (Scott Pipitone) Architectural Building Products Scratching That Niche: Why Agency Specialization Matters <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/scratching-that-niche-why-agency-specialization-matters" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Finding%20Your%20Niche%20High-Res%20Photo.jpg?t=1526949221348" alt="Scratching That Niche: Why Agency Specialization Matters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.</p> <p>But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, <a href="http://www.pipitonegroup.com/ABP">architectural building products (ABP)</a> — provides customers with a distinct competitive advantage.</p> Thu, 12 Oct 2017 13:12:23 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/scratching-that-niche-why-agency-specialization-matters" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Finding%20Your%20Niche%20High-Res%20Photo.jpg?t=1526949221348" alt="Scratching That Niche: Why Agency Specialization Matters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.</p> <p>But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, <a href="http://www.pipitonegroup.com/ABP">architectural building products (ABP)</a> — provides customers with a distinct competitive advantage.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fscratching-that-niche-why-agency-specialization-matters&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-10-12T13:12:23Z 2017-10-12 13:12 +00:00 2017-10-12 09:12 -04:00 http://blog.pipitonegroup.com/pipitone-group-clients-rack-up-the-accolades-with-three-new-awards http://blog.pipitonegroup.com/pipitone-group-clients-rack-up-the-accolades-with-three-new-awards info@pipitonegroup.com (PG News Team) Award Winning Work Pipitone Group Clients Rack Up the Accolades with Three New Awards <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-clients-rack-up-the-accolades-with-three-new-awards" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Brand%20Builder%20award%20photo.jpg?t=1526949221348" alt="Brand Builder award photo.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>From building websites to creating innovative design and everything in between, Pipitone Group (PG) equips its clients with a wide variety of marketing services.</p> <p>That type of versatility was on display in September when three of our clients were honored with awards. Vitro Architectural Glass (formerly PPG Glass) struck gold with a <a href="https://www.brandbuilderawards.com/a">Hanley Wood Brand Builder Award</a>, a competition honoring marketing campaigns in the architectural building products industry. Additionally, two clients — Aires and OWI — earned national recognition in web development by winning 2017 <a href="http://www.webaward.org/">Web Awards</a>.</p> Thu, 05 Oct 2017 15:40:39 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-clients-rack-up-the-accolades-with-three-new-awards" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Brand%20Builder%20award%20photo.jpg?t=1526949221348" alt="Brand Builder award photo.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>From building websites to creating innovative design and everything in between, Pipitone Group (PG) equips its clients with a wide variety of marketing services.</p> <p>That type of versatility was on display in September when three of our clients were honored with awards. Vitro Architectural Glass (formerly PPG Glass) struck gold with a <a href="https://www.brandbuilderawards.com/a">Hanley Wood Brand Builder Award</a>, a competition honoring marketing campaigns in the architectural building products industry. Additionally, two clients — Aires and OWI — earned national recognition in web development by winning 2017 <a href="http://www.webaward.org/">Web Awards</a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fpipitone-group-clients-rack-up-the-accolades-with-three-new-awards&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-10-05T15:40:39Z 2017-10-05 15:40 +00:00 2017-10-05 11:40 -04:00 http://blog.pipitonegroup.com/pipitone-group-evolving-in-2017 http://blog.pipitonegroup.com/pipitone-group-evolving-in-2017 info@pipitonegroup.com (PG News Team) Agency News Pipitone Group Evolving in 2017 <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-evolving-in-2017" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Summer%202017%20New%20Hires%20Group%20Photo.jpg?t=1526949221348" alt="Summer 2017 New Hires Group Photo.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em>Always evolving, ever learning, constantly growing by doing great work with great people.</em></p> <p>More than just a mission statement, that message is the foundation that Pipitone Group (PG) operates on each day. With that mantra not only mounted on the walls of the agency, PG recently put its ethos into practice by enhancing its interactive capabilities with two staff additions to its marketing technologies team and five new hires in total across three departments.</p> Tue, 15 Aug 2017 14:05:12 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/pipitone-group-evolving-in-2017" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Summer%202017%20New%20Hires%20Group%20Photo.jpg?t=1526949221348" alt="Summer 2017 New Hires Group Photo.jpg" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><em>Always evolving, ever learning, constantly growing by doing great work with great people.</em></p> <p>More than just a mission statement, that message is the foundation that Pipitone Group (PG) operates on each day. With that mantra not only mounted on the walls of the agency, PG recently put its ethos into practice by enhancing its interactive capabilities with two staff additions to its marketing technologies team and five new hires in total across three departments.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fpipitone-group-evolving-in-2017&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-08-15T14:05:12Z 2017-08-15 14:05 +00:00 2017-08-15 10:05 -04:00 http://blog.pipitonegroup.com/a-recipe-for-merging-brands http://blog.pipitonegroup.com/a-recipe-for-merging-brands jpiatt@pipitonegroup.com (Jeff Piatt) B2B Marketing A Recipe for Merging Brands <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/a-recipe-for-merging-brands" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Header%20image.jpg?t=1526949221348" alt="A Recipe for Merging Brands" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.</p> <p>Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.</p> Fri, 21 Jul 2017 12:39:02 Z <div class="hs-featured-image-wrapper"> <a href="http://blog.pipitonegroup.com/a-recipe-for-merging-brands" title="" class="hs-featured-image-link"> <img src="https://blog.pipitonegroup.com/hubfs/Header%20image.jpg?t=1526949221348" alt="A Recipe for Merging Brands" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.</p> <p>Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.</p> <img src="https://track.hubspot.com/__ptq.gif?a=215472&amp;k=14&amp;r=http%3A%2F%2Fblog.pipitonegroup.com%2Fa-recipe-for-merging-brands&amp;bu=http%253A%252F%252Fblog.pipitonegroup.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> 2017-07-21T12:39:02Z 2017-07-21 12:39 +00:00 2017-07-21 08:39 -04:00